{"id":19906,"date":"2026-07-09T10:34:55","date_gmt":"2026-07-09T08:34:55","guid":{"rendered":"https:\/\/fabrice-brissonneau.fr\/?page_id=19906"},"modified":"2026-07-12T12:48:31","modified_gmt":"2026-07-12T10:48:31","slug":"accueil","status":"publish","type":"page","link":"https:\/\/fabrice-brissonneau.fr\/","title":{"rendered":"Accueil"},"content":{"rendered":"\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Fraunces:opsz,wght@9..144,400;9..144,500;9..144,600&family=Inter:wght@400;500&display=swap');\n.fb-home{font-family:'Inter',-apple-system,BlinkMacSystemFont,sans-serif;color:#211d18;overflow:hidden;background:#faf7f1}\n.fb-home *{box-sizing:border-box}\n.fb-serif{font-family:'Fraunces',Georgia,serif}\n.fb-wrap{max-width:1120px;margin:0 auto;padding:0 40px}\n.fb-hero{padding:88px 0 78px}\n.fb-hero-grid{display:grid;grid-template-columns:1.35fr 1fr;gap:60px;align-items:center}\n.fb-eyebrow{font-size:12px;letter-spacing:3px;color:#a04620;margin:0 0 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.ff-btn-submit:hover{background:#98411f!important}\n@media(max-width:860px){.fb-hero-grid{grid-template-columns:1fr;gap:44px}.fb-photo:before{display:none}.fb-stats{grid-template-columns:repeat(2,1fr)}.fb-stat:nth-child(2){border-right:none}.fb-stat{border-bottom:1px solid #e7e0d4}.fb-exp{grid-template-columns:1fr;gap:32px}.fb-exp-col{padding:0!important;border-right:none;border-bottom:1px solid #e7e0d4;padding-bottom:28px!important}.fb-exp-col:last-child{border-bottom:none}.fb-tl-item{grid-template-columns:1fr;gap:6px}.fb-card{padding:28px 22px}}\n<\/style>\n<div class=\"fb-home\">\n<section class=\"fb-hero\"><div class=\"fb-wrap\"><div class=\"fb-hero-grid\">\n<div><p class=\"fb-eyebrow\">Data \u00b7 IA \u00b7 Performance marketing<\/p><h1 class=\"fb-title\">Du trafic aux donn\u00e9es, de la donn\u00e9e \u00e0 l&rsquo;intelligence.<\/h1><p class=\"fb-lead\">Je dirige aujourd&rsquo;hui une \u00e9quipe data &amp; IA chez Orange, apr\u00e8s quinze ans \u00e0 piloter l&rsquo;acquisition de trafic \u00e0 la performance. Je relie marketing digital, donn\u00e9e et intelligence artificielle pour cr\u00e9er une croissance mesurable.<\/p><div class=\"fb-cta\"><a href=\"#parcours\" class=\"fb-btn\">D\u00e9couvrir mon parcours<\/a><a href=\"#contact\" class=\"fb-link\">Me contacter<\/a><\/div><\/div>\n<div class=\"fb-photo\"><img decoding=\"async\" src=\"https:\/\/fabrice-brissonneau.fr\/wp-content\/uploads\/2026\/07\/Fabrice-Brissonneau-scaled.jpg\" alt=\"Fabrice Brissonneau\"><\/div>\n<\/div><\/div><\/section>\n<div class=\"fb-wrap\"><div class=\"fb-stats\">\n<div class=\"fb-stat\"><div class=\"fb-stat-num\">+300%<\/div><div class=\"fb-stat-lab\">trafic paid search<\/div><\/div>\n<div class=\"fb-stat\"><div class=\"fb-stat-num\">+105%<\/div><div class=\"fb-stat-lab\">trafic SEO<\/div><\/div>\n<div class=\"fb-stat\"><div class=\"fb-stat-num\">\u00f76<\/div><div class=\"fb-stat-lab\">co\u00fbt d&rsquo;acquisition<\/div><\/div>\n<div class=\"fb-stat\"><div class=\"fb-stat-num\">10<\/div><div class=\"fb-stat-lab\">personnes manag\u00e9es<\/div><\/div>\n<\/div><\/div>\n<section class=\"fb-section\" id=\"expertises\"><div class=\"fb-wrap\"><p class=\"fb-kicker\">Ce que je fais<\/p><h2 class=\"fb-h2\">Mes domaines d&rsquo;expertise<\/h2><p class=\"fb-sub\">Une trajectoire qui relie performance marketing, donn\u00e9es et intelligence artificielle.<\/p><div class=\"fb-exp\">\n<div class=\"fb-exp-col\"><div class=\"fb-exp-num\">01<\/div><h3>Data &amp; IA<\/h3><p>Management d&rsquo;une \u00e9quipe data &amp; IA, algorithmes appliqu\u00e9s au marketing, IA g\u00e9n\u00e9rative. Du POC \u00e0 la production.<\/p><\/div>\n<div class=\"fb-exp-col\"><div class=\"fb-exp-num\">02<\/div><h3>Marketing data-driven<\/h3><p>Mix Marketing Modeling (MMM), attribution (MTA), strat\u00e9gies d&rsquo;audiences et segmentation \u00e0 la performance.<\/p><\/div>\n<div class=\"fb-exp-col\"><div class=\"fb-exp-num\">03<\/div><h3>Acquisition de trafic<\/h3><p>SEO, SEA, display, remarketing. Quinze ans \u00e0 attirer et convertir au meilleur co\u00fbt, du e-commerce au grand groupe.<\/p><\/div>\n<\/div><\/div><\/section>\n<section class=\"fb-section\" id=\"parcours\" style=\"padding-top:0\"><div class=\"fb-wrap\"><p class=\"fb-kicker\">Mon histoire<\/p><h2 class=\"fb-h2\">Mon parcours<\/h2><p class=\"fb-sub\">D&rsquo;expert de l&rsquo;acquisition \u00e0 leader data &amp; IA, une progression continue.<\/p><div class=\"fb-tl\">\n<div class=\"fb-tl-item\"><div class=\"fb-tl-year\">Aujourd&rsquo;hui<\/div><div><p class=\"fb-tl-role\">Orange \u2014 Manager Data &amp; IA<\/p><p class=\"fb-tl-desc\">Direction d&rsquo;une \u00e9quipe de 10 personnes, au c\u0153ur de la transformation data et IA du groupe.<\/p><\/div><\/div>\n<div class=\"fb-tl-item\"><div class=\"fb-tl-year\">2022\u20132025<\/div><div><p class=\"fb-tl-role\">Orange \u2014 Performance Marketing Manager<\/p><p class=\"fb-tl-desc\">Strat\u00e9gie data en acquisition, campagnes bas\u00e9es sur les audiences, Mix Marketing Modeling omnicanal.<\/p><\/div><\/div>\n<div class=\"fb-tl-item\"><div class=\"fb-tl-year\">2015\u20132022<\/div><div><p class=\"fb-tl-role\">Orange \u2014 Responsable acquisition digitale<\/p><p class=\"fb-tl-desc\">\u00c9cosyst\u00e8me Orange Pro, budget 1M\u20ac : +300% de trafic paid, +105% de SEO, co\u00fbts divis\u00e9s par 6.<\/p><\/div><\/div>\n<div class=\"fb-tl-item\"><div class=\"fb-tl-year\">2013\u20132015<\/div><div><p class=\"fb-tl-role\">Veoprint \u2014 Responsable Marketing Digital<\/p><p class=\"fb-tl-desc\">E-commerce, budget 750K\u20ac : +21,6% de CA via une strat\u00e9gie SEO + SEA + retargeting.<\/p><\/div><\/div>\n<div class=\"fb-tl-item\"><div class=\"fb-tl-year\">2010\u20132013<\/div><div><p class=\"fb-tl-role\">Les fondations<\/p><p class=\"fb-tl-desc\">Masterprems, Masternaut, freelance : l&rsquo;apprentissage du SEO, du SEA et du web marketing.<\/p><\/div><\/div>\n<\/div><\/div><\/section>\n<section class=\"fb-section\" id=\"contact\" style=\"background:#f3ede1;padding:80px 0\"><div class=\"fb-wrap\"><div class=\"fb-contact-inner\"><p class=\"fb-kicker\">Restons en lien<\/p><h2 class=\"fb-h2\">Me contacter<\/h2><p class=\"fb-sub\">Une question, un projet, une opportunit\u00e9 ? \u00c9crivez-moi directement.<\/p><\/div><div class=\"fb-card\"><div class='fluentform ff-default fluentform_wrapper_1 ffs_default_wrap'><form data-form_id=\"1\" id=\"fluentform_1\" class=\"frm-fluent-form fluent_form_1 ff-el-form-top ff_form_instance_1_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_1_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Contact<\/legend><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"ak_\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"11\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><input type='hidden' name='__fluent_form_embded_post_id' value='19906' \/><input type=\"hidden\" id=\"_fluentform_1_fluentformnonce\" name=\"_fluentform_1_fluentformnonce\" value=\"6e2087f12c\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/index.php\/wp-json\/wp\/v2\/pages\/19906\" \/><div data-type=\"name-element\" data-name=\"names\" class=\" ff-field_container ff-name-field-wrapper\" ><div class='ff-t-container'><div class='ff-t-cell '><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_1_names_first_name_' id='label_ff_1_names_first_name_' >Nom<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[first_name]\" id=\"ff_1_names_first_name_\" class=\"ff-el-form-control\" placeholder=\"Votre nom\" aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_1_email' id='label_ff_1_email' aria-label=\"Email\">Email<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_1_email\" class=\"ff-el-form-control\" placeholder=\"Votre adresse email\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_1_message' id='label_ff_1_message' aria-label=\"Message\">Message<\/label><\/div><div class='ff-el-input--content'><textarea aria-required=\"true\" aria-labelledby=\"label_ff_1_message\" name=\"message\" id=\"ff_1_message\" class=\"ff-el-form-control\" placeholder=\"Votre message\" rows=\"5\" cols=\"2\" data-name=\"message\" ><\/textarea><\/div><\/div><div class='ff-el-group ff-text-left ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style\"  aria-label=\"Envoyer\">Envoyer<\/button><\/div><\/fieldset><\/form><div id='fluentform_1_errors' class='ff-errors-in-stack ff_form_instance_1_1 ff-form-loading_errors ff_form_instance_1_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_1_1 = {\"id\":\"1\",\"ajaxUrl\":\"https:\\\/\\\/fabrice-brissonneau.fr\\\/wp-admin\\\/admin-ajax.php\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"cssClassName\":\"\",\"asteriskPlacement\":\"asterisk-right\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_1_1\",\"form_id_selector\":\"fluentform_1\",\"rules\":{\"names[first_name]\":{\"required\":{\"value\":true,\"message\":\"Ce champ est requis\"}},\"names[middle_name]\":{\"required\":{\"value\":false,\"message\":\"\"}},\"names[last_name]\":{\"required\":{\"value\":false,\"message\":\"\"}},\"email\":{\"required\":{\"value\":true,\"message\":\"Ce champ est requis\"},\"email\":{\"value\":true,\"message\":\"Merci de saisir une adresse email valide\"}},\"message\":{\"required\":{\"value\":true,\"message\":\"Ce champ est requis\"}}},\"debounce_time\":300,\"file_upload_settings\":[]};\n                            <\/script>\n            <\/div><\/div><\/section>\n\n\n\n\n\n<\/div><\/div><\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data \u00b7 IA \u00b7 Performance marketing Du trafic aux donn\u00e9es, de la donn\u00e9e \u00e0 l&rsquo;intelligence. Je dirige aujourd&rsquo;hui une \u00e9quipe data &amp; IA chez Orange, apr\u00e8s quinze ans \u00e0 piloter l&rsquo;acquisition de trafic \u00e0 la performance. Je relie marketing digital, donn\u00e9e et intelligence artificielle pour cr\u00e9er une croissance mesurable. D\u00e9couvrir mon parcoursMe contacter +300% trafic &#8230; <a title=\"Accueil\" class=\"read-more\" href=\"https:\/\/fabrice-brissonneau.fr\/\" aria-label=\"En savoir plus sur Accueil\">Lire plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"Manager Data & IA chez Orange, apr\u00e8s quinze ans d'acquisition de trafic \u00e0 la performance : SEO, SEA, Mix Marketing Modeling, attribution, IA g\u00e9n\u00e9rative.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"class_list":["post-19906","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/fabrice-brissonneau.fr\/index.php\/wp-json\/wp\/v2\/pages\/19906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fabrice-brissonneau.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fabrice-brissonneau.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fabrice-brissonneau.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fabrice-brissonneau.fr\/index.php\/wp-json\/wp\/v2\/comments?post=19906"}],"version-history":[{"count":12,"href":"https:\/\/fabrice-brissonneau.fr\/index.php\/wp-json\/wp\/v2\/pages\/19906\/revisions"}],"predecessor-version":[{"id":19933,"href":"https:\/\/fabrice-brissonneau.fr\/index.php\/wp-json\/wp\/v2\/pages\/19906\/revisions\/19933"}],"wp:attachment":[{"href":"https:\/\/fabrice-brissonneau.fr\/index.php\/wp-json\/wp\/v2\/media?parent=19906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}